Roofing marketing
More inspection requests in the neighborhoods you want, more replacements signed, and fewer tire-kickers eating your sales reps' afternoons.
The Digital Elites runs SEO, Google Ads, Local Services Ads and websites for roofing contractors. We build around the jobs worth a crew's week and how homeowners really pick a roofer: a free inspection, a look at your reviews and project photos, then two or three bids side by side.
150+
Clients rate us five stars on Google
100+
Projects delivered
50+
Team members
5+
Years in business
How homeowners hire
A leak dripping into the upstairs bedroom, a subdivision full of hail-dented gutters, a 20-year-old roof due for replacement and a strip-center owner with a failing flat roof are not the same enquiry. Each one needs its own page and follow-up.
They search "roof leak repair near me" and call whoever promises a tarp and an inspection this week.
Your ads and repair page need fast-response wording, a tap-to-call number, the towns you cover and photos of real repairs, not stock shingles.
After hail, "hail damage roof inspection" searches jump overnight and out-of-town storm chasers arrive within days.
A storm page explaining your inspection, the adjuster meeting and the claim steps, with your local address and years in town, beats the door-knocker.
A full replacement is a five-figure decision that homeowners research for weeks and almost always bid out three ways.
A replacement page with shingle and metal options, price ranges, financing and your manufacturer certification turns research into an inspection.
Property managers want TPO, coating and maintenance quotes from a roofer whose insurance and references hold up.
A commercial page with the systems you install, insurance limits, maintenance programs and past projects, with a form that goes to your estimator.
Visibility to booked work
Most roofing marketing is judged on leads. The money is made or lost between the free inspection and the signed contract, often weeks or months later.
"Roofing jobs", "how to patch a roof", shingle price lookups and out-of-area clicks drain a lot of roofing ad budgets.
Negative keyword lists, separate repair, replacement and storm campaigns, and a radius drawn around the ZIP codes you want your crews in, reviewed monthly.
When a storm hits, out-of-state crews flood the ads and the doorsteps, and homeowners can't tell who'll still be here next year.
Storm campaigns ready to switch on within hours of a hail report, with your local address, years in business, warranty and nearby projects up front.
Replacements wait on adjusters, spouses and other bids, and most roofers stop following up after one phone call.
Automated text and email follow-up on every open estimate for weeks, with financing options, reviews and project photos from the same neighborhood.
With a sales cycle measured in weeks, most roofers can't tie a signed contract back to the click or call that started it.
Tracked numbers, form tagging and job status from AccuLynx, JobNimbus or your CRM, tied back to the channel in a monthly report.
Call tracking and AccuLynx, JobNimbus or other CRM links depend on your setup. We confirm what is possible before we quote.
Services
Choose a focused service or a coordinated engagement. Your proposal defines the channels, deliverables and responsibilities included.
Own the map pack in your service area and rank for repair, replacement and storm searches.
Paid search split by job type, with storm campaigns ready to switch on the day hail hits.
A site that proves you're local, insured and established, with your project photos doing the selling.
Homeowners read reviews before they let a roofer up a ladder. We make collecting them routine.
Keep open estimates warm through the adjuster visit, the second bid and the spouse's questions.
Keep your trucks, crews and finished roofs familiar to the neighborhoods you work in.
Not sure where to start? Most roofers begin with the Business Profile, Local Services Ads and follow-up on every open estimate. Tell us your numbers and we'll tell you what we'd do first.
Discuss Your Marketing PrioritiesOur work
Websites we have designed and built for local and specialist businesses. Hover a project to scroll the page.
Website for a Georgia roofing contractor covering repairs, replacements, metal, TPO and solar roofing.
Website selling Singapore home staging and interior renovation as a single service.
Website for a Tennessee renovation firm: basements, custom homes and outdoor living.
Site for a virtual interior design studio selling room makeovers, full-home packages and new-build plans.
Website for a supplier of bumper plates, bars, racks and rigs for home and commercial gyms.
Website for a Singapore psychology practice offering assessments, psychotherapy and counselling.
Website for a UAE provider of IT and professional certification training for teams.
Client reviews
Business owners on what it was like to work with us. Each video loads only when you press play.
CEO, Intrigue Theater
Real estate investor
“As a small business owner, I struggled to get consistent online inquiries. The Digital Elites helped me rebrand, optimize my website, and launch local ad campaigns that brought in real clients. Within weeks, our calls and quote requests increased dramatically. They truly care about their clients’ success.”
“Working with The Digital Elites transformed our chiropractic practice. Their SEO and PPC campaigns brought us to the top of Google search results in weeks—new patient inquiries doubled, and our appointment schedule is fuller than ever. The team’s expertise and dedication are unmatched!”
“Our experience with The Digital Elites has been exceptional. They provided personalized support around the clock and tailored every part of our marketing strategy—from branding to online ads—to fit our goals. The results speak for themselves: a noticeable increase in patient bookings and a strong, professional online presence.”
FAQ
We won't put a number on it before we've seen your service area, your reviews and crew count, and you should be wary of anyone who does. We'll tell you what comparable roofers pay per inspection, and we report your own cost per signed contract from month one so you can judge for yourself.
If your crews have open weeks now, Local Services Ads and a tight repair and replacement campaign are the fastest levers. SEO, city pages and project galleries pay off over the following months and keep the phone ringing between storms. Most roofers run some of each.
Yes. Full replacements and storm claims get their own campaigns, landing pages and tracking. We'd rather spend your budget on fifteen replacement inspections than two hundred clicks from people pricing a bundle of shingles.
Plenty, as long as it's accurate. Texas makes it illegal for a roofer to advertise or promise to waive, rebate or cover a homeowner's deductible, and other states have similar rules, so that offer never runs. We explain the claim process honestly and show any license your state requires.
We keep storm ads and a storm page built and paused. When hail hits, we switch them on for the affected ZIP codes within hours, raise budgets to match your crews' capacity and pull back when the calendar is full. Between storms, the budget goes to repairs and planned replacements.
Agency fees depend on the scope: a Business Profile and Local Services Ads engagement is very different from a new website, SEO and storm campaigns. Ad spend and LSA lead charges are paid directly to Google and are separate. You get a fixed proposal before anything starts, with no long contract.
