Real estate marketing

Real Estate Marketing That Puts More Listing Appointments on the Calendar

More seller leads in your name, buyers who stay in your pipeline until they're ready, and less of each commission paid to portals.

The Digital Elites runs SEO, Google Ads, websites and follow-up for agents, teams and brokerages. We build around the leads that pay, sellers first, and how people really choose an agent: months of browsing listings, a home value check, then a call to whoever stayed in touch.

Tell us your market, how many agents you have, which CRM you use and your split of seller, buyer and portal leads.

  • 150+

    Clients rate us five stars on Google

  • 100+

    Projects delivered

  • 50+

    Team members

  • 5+

    Years in business

  • Waters Roofing
  • Kepsake Kreations
  • Huggy Homey
  • J. Miles Design

How clients choose

Four Clients, Four Different Timelines

A homeowner checking what their house is worth, a relocating buyer browsing at midnight, a past client whose kids just left home and a first-time buyer a year out are not the same lead. Each one searches differently and needs its own page and nurture.

Seller

"What's My House Worth?"

Sellers start with a home value search months before they call an agent, and most land on a Zestimate first.

A valuation page offering a real comparative market analysis, local sold data and a short form puts your name in front of them before the portal does.

Buyer

The Relocation Browsing at Midnight

Relocating buyers search by neighborhood and school district, and they register on whichever site has the best listings.

IDX search on your own domain, plus neighborhood pages with schools, commutes and recent sales, keeps them registering with you, not a portal.

Past client

The Past Client Who Forgot Your Name

Most repeat and referral business comes from your sphere, yet plenty of past clients can't name their agent a few years on.

A monthly market email, home-anniversary notes and a yearly value update keep you the obvious call when they sell or a friend asks.

Long nurture

The Buyer Who's 14 Months Out

Most online leads aren't ready for six to 18 months, and the agent still in touch when they are gets the deal.

Drip email, new-listing alerts and texts from your CRM keep them warm, and flag the moment they start viewing homes again.

Visibility to booked work

Address the Gaps Between Visibility and Booked Work

Most real estate marketing buys leads and hands them to agents who call twice. The money is made in the months between the sign-up and the signed listing agreement.

Paying the Portals for Your Own Market

Zillow and Realtor.com referral fees take a big cut of every closing, and those leads go to whoever pays next.

Your own IDX site, neighborhood pages and home valuation funnel, ranking and advertising in your name, so the leads and the data stay with you.

Leads Called Once and Forgotten

Online leads get one call and a text, then sit untouched in the CRM. Six months later they buy with someone else.

Speed-to-lead alerts on every new sign-up and automated drip campaigns in Follow Up Boss, kvCORE or Lofty that run for 18 months, not 18 days.

Ad Budgets Chasing Buyers, Not Listings

Most agents' ad spend goes to cheap buyer leads, while listings are what actually build a real estate business.

Seller campaigns built on home value and "sell my house" searches, with valuation landing pages and their own cost-per-appointment tracking.

No Idea Which Source Closed the Deal

With deals closing a year after sign-up, most teams can't say which source produced last quarter's commission.

Lead source tags carried through your CRM to closing and tied back to the channel in a monthly report, so you know what each closing cost.

From Home Search to Signed Listing

  1. Show up for the right searchHome value, neighborhood and "homes for sale in" searches across the areas you actually work.
  2. Land on a page built for itA seller ad goes to your valuation page, a buyer ad to that neighborhood's IDX search.
  3. Respond in minutesNew leads hit your CRM and an agent's phone instantly, with a text sent automatically.
  4. Nurture to the appointmentDrip email, listing alerts and check-ins run until they're ready, then flag the lead to an agent.

What Your Reporting Should Show

  • Seller and buyer leads by channel, tracked separately
  • Cost per listing appointment and per buyer consultation
  • Speed to lead: time from sign-up to first agent contact
  • Home valuation requests, IDX registrations and saved searches
  • Closings and commission by source (where your CRM shares the data)

IDX feeds and Follow Up Boss, kvCORE or Lofty links depend on your MLS and setup. We confirm what is possible before we quote.

Services

Real Estate Marketing Services, Picked to Fit Your Team

Choose a focused service or a coordinated engagement. Your proposal defines the channels, deliverables and responsibilities included.

  • Real Estate SEO and Business Profile

    Rank in your own name for neighborhood, home value and "homes for sale" searches in your market.

    • Business Profile built out for each office or agent: categories, service areas, photos, replies
    • Neighborhood and subdivision pages with schools, commutes, recent sales and live IDX listings
    • Home value and "sell my house" pages written for your market, not a national template
    Explore SEO Services
  • Google Ads for Agents and Teams

    Paid search aimed at sellers first, with buyer campaigns limited to the areas and price points you want.

    • Seller campaigns for home value, "sell my house" and downsizing searches
    • Buyer campaigns by neighborhood and price band, sent to matching IDX results
    • Negative keywords for rentals, agent jobs and license courses, reviewed monthly
    Explore Google Ads Management
  • Real Estate Website and IDX

    A site that owns your leads: live MLS search on your domain, fast on mobile and tied to your CRM.

    • IDX search with saved searches and listing alerts on your own domain
    • A home valuation funnel with a CMA request that lands straight in your CRM
    • Agent bio pages with reviews, sold listings and a direct contact button
    Explore Website Services
  • Reviews, Content and Video

    Sellers check reviews and past sales before they invite an agent in. We make that proof easy to find.

    • Review requests after every closing, for Google and Zillow, with responses handled
    • Monthly market reports by neighborhood that homeowners actually open
    • Listing videos, neighborhood tours and short agent introductions
    Explore Content Services
  • Lead Nurture and Sphere Follow-Up

    Keep every lead and past client warm for the six to 18 months it takes most of them to move.

    • 18-month drip campaigns for buyers and sellers in Follow Up Boss, kvCORE or Lofty
    • Home-anniversary emails and a yearly home value update for every past client
    • Speed-to-lead texts and agent alerts within a minute of a new sign-up
    Explore Email and Automation
  • Social Media for Real Estate

    Keep your name in front of your sphere and the neighborhoods you farm, every week.

    • A monthly content plan of new listings, just-solds, market updates and agent spotlights
    • Promoted posts for new listings, open houses and home value offers
    • Content approved by you and your broker before anything goes live
    Explore Social Media Marketing

Not sure where to start? Most teams begin with a home valuation page, one seller campaign and a proper nurture sequence in their CRM. Tell us your numbers and we'll tell you what we'd do first.

Discuss Your Marketing Priorities

Client reviews

Hear it from our clients

Business owners on what it was like to work with us. Each video loads only when you press play.

  • Sean Paul

    CEO, Intrigue Theater

  • Michael Baker

    Real estate investor

  • “As a small business owner, I struggled to get consistent online inquiries. The Digital Elites helped me rebrand, optimize my website, and launch local ad campaigns that brought in real clients. Within weeks, our calls and quote requests increased dramatically. They truly care about their clients’ success.”

    David Reynolds, OwnerGreenLeaf Landscaping
  • “Working with The Digital Elites transformed our chiropractic practice. Their SEO and PPC campaigns brought us to the top of Google search results in weeks—new patient inquiries doubled, and our appointment schedule is fuller than ever. The team’s expertise and dedication are unmatched!”

    Dr. Emily CarterChiroWellness Clinic
  • “Our experience with The Digital Elites has been exceptional. They provided personalized support around the clock and tailored every part of our marketing strategy—from branding to online ads—to fit our goals. The results speak for themselves: a noticeable increase in patient bookings and a strong, professional online presence.”

    Dr. Lydia MooreSpineSmart Chiropractic

FAQ

Real Estate Marketing Questions We Hear Most

We won't put a number on it before we've seen your market, your reviews and your agents' follow-up, and you should be wary of anyone who does. We'll tell you what comparable teams pay per listing appointment, and we report your own cost per appointment from month one so you can judge for yourself.

If you need appointments this quarter, seller campaigns on Google Ads and a valuation page are the fastest levers. Neighborhood pages and IDX SEO take months to build but cut your dependence on portals for good. Most teams run some of both, and the nurture behind them matters more than either.

Yes. Seller campaigns get their own budget, their own valuation pages and their own tracking. We'd rather spend your budget on ten homeowners asking for a CMA than two hundred buyers browsing homes they'll never tour.

Every ad, page and post follows the Fair Housing Act: describe the home, never who a neighborhood suits. On Facebook and Instagram, ads run in Meta's housing special ad category, which blocks age, gender and ZIP code targeting and sets a minimum radius, so we build audiences within those limits.

In Texas, TREC also requires your broker's name in ads and the IABS and Consumer Protection Notice links on your site. We check all of it before anything goes live.

For many teams, yes, for now. Portal leads close, but the referral fees and shared leads add up. We build your own lead flow alongside them, and once you see cost per closing from each source side by side, you decide how much to keep buying.

Agency fees depend on the scope: a valuation funnel and seller campaign is very different from a new IDX website plus SEO plus CRM nurture. Ad spend is paid directly to Google and Meta and is separate. You get a fixed proposal before anything starts, with no long contract.

Consultation

Talk Through Your Pipeline Numbers

Bring last year's closings, where they came from, what you pay portals and ads now, and which CRM you use. We'll tell you plainly where the quickest wins are and what we'd leave alone.

Request a Real Estate Marketing Consultation

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