Plastic surgery marketing
More qualified consultations, more of them converting to surgery and a calendar full of the procedures you want to do.
The Digital Elites runs SEO, Google Ads, websites and content for plastic surgery practices. We build for how patients really choose a surgeon: months of reading, a close look at credentials and galleries, a price check and finally a consultation they're ready to pay for.
150+
Clients rate us five stars on Google
100+
Projects delivered
50+
Team members
5+
Years in business
How patients choose
A mom researching a mommy makeover for a year, someone pricing a tummy tuck, a patient comparing three surgeons and a Botox regular thinking about more are at very different stages. Each needs different content and follow-up.
She's been reading for months, saving galleries and asking how recovery works with kids at home.
Procedure pages that answer recovery, time off and cost honestly, plus an email series, keep you in front of her until she's ready.
Cost is the first search for most procedures, and practices that won't give a range lose the click.
A real price range, what it includes (surgeon, anesthesia, facility) and financing through CareCredit or similar turns that search into a consult.
They check board certification, hospital privileges, Google and RealSelf reviews, and gallery after gallery.
Surgeon bios with real credentials, a large consented gallery sorted by procedure and body type, and answered reviews win the shortlist.
Your Botox and filler regulars already trust you, and some are quietly considering eyelid surgery or a facelift.
Occasional, well-timed content about surgical options means that consult happens with your surgeon instead of a stranger.
Visibility to booked work
Most plastic surgery marketing is judged on leads. The money is made or lost between the consultation request and the surgery date.
"Cheap BBL", "plastic surgery in Mexico" and "free consultation" searches pull in people who were never going to book.
Negative keywords, a deliberate radius plus the travel markets you want, and ads that mention your consult fee so price-only shoppers screen themselves out.
Patients send forms to three practices on a Saturday and book a consult with whoever calls first.
An instant text and email reply with consult times, routing straight to your patient coordinator and missed-call text-back on the main line.
A patient who leaves with a quote and no follow-up plan often goes quiet for months, then books elsewhere.
A post-consult sequence: thank-you, financing options, recovery prep, gallery cases of the same procedure and a coordinator call at two weeks.
Most practices track leads, not which ad, page or review site produced the patient who actually had surgery.
Tracked numbers, form tagging and a link to your CRM (Nextech, PatientNow, Symplast or similar) tying each surgery back to its first click.
Tracking runs without patient health details. CRM integration depends on your systems; we confirm it before we quote.
Services
Choose a focused service or a coordinated engagement. Your proposal defines the channels, deliverables and responsibilities included.
Rank for the procedures you want more of, in your city and the ones patients travel from.
Paid search for high-intent procedure searches, screened so the budget goes to real candidates.
A site that matches the quality of your work and makes the consult the obvious next step.
Patients read everything before they call. Give them your surgeons' voice, not a stock article.
Keep long-research patients warm and stop quoted consults going cold.
Instagram and TikTok that show the surgeon, the team and the work, within the rules.
Not sure where to start? Most practices begin with a cost page, a stronger gallery for their top procedure and real post-consult follow-up. Tell us your numbers and we'll tell you what we'd do first.
Discuss Your Marketing PrioritiesOur work
Websites we have designed and built for local and specialist businesses. Hover a project to scroll the page.
Website for a Georgia roofing contractor covering repairs, replacements, metal, TPO and solar roofing.
Website selling Singapore home staging and interior renovation as a single service.
Website for a Tennessee renovation firm: basements, custom homes and outdoor living.
Site for a virtual interior design studio selling room makeovers, full-home packages and new-build plans.
Website for a supplier of bumper plates, bars, racks and rigs for home and commercial gyms.
Website for a Singapore psychology practice offering assessments, psychotherapy and counselling.
Website for a UAE provider of IT and professional certification training for teams.
Client reviews
Business owners on what it was like to work with us. Each video loads only when you press play.
CEO, Intrigue Theater
Real estate investor
“As a small business owner, I struggled to get consistent online inquiries. The Digital Elites helped me rebrand, optimize my website, and launch local ad campaigns that brought in real clients. Within weeks, our calls and quote requests increased dramatically. They truly care about their clients’ success.”
“Working with The Digital Elites transformed our chiropractic practice. Their SEO and PPC campaigns brought us to the top of Google search results in weeks—new patient inquiries doubled, and our appointment schedule is fuller than ever. The team’s expertise and dedication are unmatched!”
“Our experience with The Digital Elites has been exceptional. They provided personalized support around the clock and tailored every part of our marketing strategy—from branding to online ads—to fit our goals. The results speak for themselves: a noticeable increase in patient bookings and a strong, professional online presence.”
FAQ
We won't put a number on it before we've seen your market, your reviews and your surgeons' calendars, and you should be wary of anyone who does.
What we can tell you is what comparable practices spend to book a consultation in your area, and we report your own cost per consult and consult-to-surgery rate from month one so you can judge for yourself.
Ads put you in front of patients searching for a procedure this week, which matters when your surgeon has OR time to fill. SEO and content win the long research phase, which starts months before most patients book. Most practices run both, with ads on the two or three procedures that matter most.
Yes. Each priority procedure gets its own campaign, landing page, gallery section and follow-up emails. We'd rather send you ten qualified tummy tuck consults than a hundred people asking for the cheapest price in town.
Galleries use only photos with written patient consent, consistent lighting and angles, and no identifying details. Meta and Google restrict before-and-after imagery in ads, and your state medical board and the FTC set rules on testimonials and claims.
We never promise outcomes and your surgeons sign off on every claim. Consult forms and photo uploads run through HIPAA-aware tools, ad pixels stay off those pages and no health details go into marketing systems.
Yes, as ranges. Cost is the first question patients have, and a practice that won't answer it loses them to one that will. A range with what's included, a note that the final quote follows the consultation and a financing link answers the question without boxing your surgeons in.
Agency fees depend on the scope: a Business Profile and ads engagement is very different from a new website plus gallery plus content. Ad spend is paid directly to Google and Meta and is separate. You get a fixed proposal before anything starts, with no long contract.
