Law firm marketing
More qualified consultations in the practice areas you want, answered fast, and a clear cost per signed case.
The Digital Elites runs SEO, Google Ads, websites and intake follow-up for law firms. We build around the cases you want to sign and how clients really pick a lawyer: an anxious search, a look at Google reviews and Avvo, then a call to whoever answers first.
150+
Clients rate us five stars on Google
100+
Projects delivered
50+
Team members
5+
Years in business
How clients choose
Someone rear-ended on the way home, a family calling from outside the county jail at 2am, a parent facing a custody fight and a couple updating their will are not the same enquiry. Each one searches differently and needs its own page and intake.
They search "car accident lawyer near me" from the urgent care waiting room and sign with the first firm that calls back.
Your injury ads need free-consultation wording, a tap-to-call number answered around the clock and a short form that lands with your intake team.
A family member searches "DUI lawyer" or "bail hearing attorney" at 2am, and the first firm to pick up gets the case.
After-hours answering, a page for each charge you defend and Spanish-language intake decide this one before your office opens.
Divorce and custody clients read for days, compare attorneys on Google and Avvo, and want to know what a retainer costs.
Plain pages on the process, your fee structure, attorney bios and a confidential consultation form turn that reading into a booked consult.
Estate planning and immigration clients plan ahead, compare flat fees and often search in Spanish or another language.
Flat-fee pages, Spanish-language intake and consult booking through Clio Grow or Lawmatics win these without a bidding war on clicks.
Visibility to booked work
Most legal marketing reports cost per lead. A lead nobody calls back costs exactly what a signed client costs, so we report on signed cases.
Injury and criminal-defense calls spike at night and on weekends. A caller who hits voicemail signs with the next firm listed.
Call tracking by hour, a 24/7 answering service or intake team, and instant text-back so every after-hours caller hears from you within minutes.
"Free legal aid", "pro bono lawyer" and "file for divorce myself" searches burn some of the most expensive clicks on Google.
Negative keyword lists for each practice area, campaigns split by case type and a radius drawn around the counties and courts where you take cases.
A cheap lead that never retains is worth nothing, and most firms have no idea which channel produced the cases they signed.
Tracked numbers and form tagging tied to matter status in Clio or Lawmatics, so your report shows cost per signed case for each practice area.
Many injury and immigration clients search and call in Spanish, then hang up when nobody answers in their language.
Spanish ads and landing pages, a Spanish line routed to a bilingual intake person and follow-up texts in the language the client used.
Call tracking and Clio or Lawmatics links depend on your setup. We confirm what is possible before we quote.
Services
Choose a focused service or a coordinated engagement. Your proposal defines the channels, deliverables and responsibilities included.
Rank in the map pack near every office and for the practice areas you want to grow.
Paid search split by practice area, so a DUI click never spends your estate-planning budget.
A site that shows who your attorneys are, what you handle and how to reach someone right now.
Clients hire lawyers they feel they already know. Reviews, answers and video do that before the call.
Reach every new enquiry in minutes and keep following up with the ones who haven't signed.
Keep your attorneys familiar to the community long before anyone needs a lawyer.
Not sure where to start? Most firms begin with a Business Profile for each office, after-hours intake and one practice-area campaign. Tell us your numbers and we'll tell you what we'd do first.
Discuss Your Marketing PrioritiesOur work
Websites we have designed and built for local and specialist businesses. Hover a project to scroll the page.
Website for a Georgia roofing contractor covering repairs, replacements, metal, TPO and solar roofing.
Website selling Singapore home staging and interior renovation as a single service.
Website for a Tennessee renovation firm: basements, custom homes and outdoor living.
Site for a virtual interior design studio selling room makeovers, full-home packages and new-build plans.
Website for a supplier of bumper plates, bars, racks and rigs for home and commercial gyms.
Website for a Singapore psychology practice offering assessments, psychotherapy and counselling.
Website for a UAE provider of IT and professional certification training for teams.
Client reviews
Business owners on what it was like to work with us. Each video loads only when you press play.
CEO, Intrigue Theater
Real estate investor
“As a small business owner, I struggled to get consistent online inquiries. The Digital Elites helped me rebrand, optimize my website, and launch local ad campaigns that brought in real clients. Within weeks, our calls and quote requests increased dramatically. They truly care about their clients’ success.”
“Working with The Digital Elites transformed our chiropractic practice. Their SEO and PPC campaigns brought us to the top of Google search results in weeks—new patient inquiries doubled, and our appointment schedule is fuller than ever. The team’s expertise and dedication are unmatched!”
“Our experience with The Digital Elites has been exceptional. They provided personalized support around the clock and tailored every part of our marketing strategy—from branding to online ads—to fit our goals. The results speak for themselves: a noticeable increase in patient bookings and a strong, professional online presence.”
FAQ
We won't put a number on it before we've seen your market, your reviews and your intake process, and you should be wary of anyone who does. We'll tell you what comparable firms nearby pay per signed case, and we report your own cost per signed case from month one so you can judge for yourself.
If you want injury or criminal cases this month, Google Ads and Local Services Ads are the fastest levers, though legal clicks are among the priciest on Google. SEO, practice-area pages and directory profiles bring that cost down over the months after. Most firms run both, weighted by practice area.
Yes. Each practice area gets its own campaign, landing page and tracking. We'd rather spend your budget on ten good custody consultations than two hundred clicks from people looking for free legal aid, and if you want fewer DUI calls and more estate plans, the budget moves that way.
Your bar's rules apply to every ad, page and review request. Most states bar promised outcomes and require care with words like "specialist" and "expert", disclaimers on case results and testimonials, and a named responsible attorney. A lawyer at your firm approves everything before it goes live.
Yes. Directory profiles rank for searches your site doesn't reach yet, and clients check them before calling. We complete your Avvo, Justia, FindLaw and Martindale profiles, keep your name, address and phone consistent and track their calls. If a paid placement isn't producing cases, we'll tell you.
Agency fees depend on the scope: Business Profiles and intake work are very different from a new site plus SEO plus Google Ads in three practice areas. Ad spend and LSA lead charges are paid directly to Google and are separate. You get a fixed proposal before anything starts, with no long contract.
