Pest control marketing
More calls when the ants, termites and mice show up, and more of those customers signed onto a quarterly plan.
The Digital Elites runs SEO, Google Ads, Local Services Ads and websites for pest control companies. We plan around your seasons, your routes and how homeowners really choose: a worried search, a quick look at reviews and a call to whoever answers first.
150+
Clients rate us five stars on Google
100+
Projects delivered
50+
Team members
5+
Years in business
How customers choose
Mice in the kitchen at midnight, swarmers on a window sill, a backyard full of mosquitoes before a party and a restaurant facing a health inspection are not the same enquiry. Each one searches differently and needs its own page and follow-up.
They search "exterminator near me" or "get rid of mice" and book whoever offers the soonest visit.
Your ads and rodent page need next-day wording, a tap-to-call number and exactly what the first visit includes: inspection, exclusion, traps.
Termite work is a high-ticket job, and spring swarm season sends termite searches up almost overnight.
A termite page covering the inspection, liquid vs bait treatment, warranties and WDI reports for home sales turns worry into a booked inspection.
Mosquito and tick searches climb from late spring, and these buyers want a monthly service, not a single spray.
Seasonal campaigns that launch before the rush, with a plan page and online sign-up, win them before the company down the street does.
Restaurants, property managers and warehouses need documented service, logbooks and a provider who shows up on schedule.
A commercial page covering audits, IPM programs, service reports and the industries you serve, with a form that goes to whoever writes contracts.
Visibility to booked work
Most pest control marketing stops at the first service. The money is in whether that customer is still on a plan next year.
"Best ant spray", "how to get rid of roaches yourself" and bait-station product searches burn through pest control ad budgets.
Negative keywords, pest-specific campaigns and a radius matched to your routes, reviewed every month and tightened every season.
In April and May the phones outrun the office, and a homeowner with termites doesn't leave a voicemail.
Call tracking shows exactly when calls drop. Missed-call text-back, online scheduling and overflow answering catch the rush.
Most one-time customers get a treatment, an invoice and nothing else. Next year they search again and pick whoever ranks.
A follow-up after every one-time service that explains what a quarterly plan covers and makes signing up one tap.
Most companies know their recurring count, not whether those plans came from Google, LSA, door-to-door or referrals.
Tracked numbers, form tagging and plan sign-ups from PestPac, FieldRoutes or GorillaDesk, tied back to the channel in a monthly report.
Call tracking and PestPac, FieldRoutes or GorillaDesk links depend on your setup. We confirm what is possible before we quote.
Services
Choose a focused service or a coordinated engagement. Your proposal defines the channels, deliverables and responsibilities included.
Own the map pack in your service area and rank for every pest you treat.
Paid search timed to the seasons and aimed at urgent calls and high-value termite and bed bug work.
A site that shows you're licensed and local, answers the pets-and-kids question and books in two taps.
Nobody lets a stranger treat their home without checking reviews first. We make collecting them routine.
Keep recurring customers on the route and turn one-time jobs into plans.
Stay familiar to the neighborhoods on your routes, so yours is the name they remember when the ants arrive.
Not sure where to start? Most pest control companies begin with the Business Profile, LSAs and a plan offer after every one-off job. Tell us your numbers and we'll tell you what we'd do first.
Discuss Your Marketing PrioritiesOur work
Websites we have designed and built for local and specialist businesses. Hover a project to scroll the page.
Website for a Georgia roofing contractor covering repairs, replacements, metal, TPO and solar roofing.
Website selling Singapore home staging and interior renovation as a single service.
Website for a Tennessee renovation firm: basements, custom homes and outdoor living.
Site for a virtual interior design studio selling room makeovers, full-home packages and new-build plans.
Website for a supplier of bumper plates, bars, racks and rigs for home and commercial gyms.
Website for a Singapore psychology practice offering assessments, psychotherapy and counselling.
Website for a UAE provider of IT and professional certification training for teams.
Client reviews
Business owners on what it was like to work with us. Each video loads only when you press play.
CEO, Intrigue Theater
Real estate investor
“As a small business owner, I struggled to get consistent online inquiries. The Digital Elites helped me rebrand, optimize my website, and launch local ad campaigns that brought in real clients. Within weeks, our calls and quote requests increased dramatically. They truly care about their clients’ success.”
“Working with The Digital Elites transformed our chiropractic practice. Their SEO and PPC campaigns brought us to the top of Google search results in weeks—new patient inquiries doubled, and our appointment schedule is fuller than ever. The team’s expertise and dedication are unmatched!”
“Our experience with The Digital Elites has been exceptional. They provided personalized support around the clock and tailored every part of our marketing strategy—from branding to online ads—to fit our goals. The results speak for themselves: a noticeable increase in patient bookings and a strong, professional online presence.”
FAQ
We won't put a number on it before we've seen your area, your reviews and route capacity, and you should be wary of anyone who does. We'll tell you what comparable companies pay per booked service, and we report your cost per service and per new plan from month one so you can judge for yourself.
If your routes have room now, Google Ads and Local Services Ads are the fastest lever. If you want to stop paying for every customer, SEO and pest pages build that over the following months, and they need to be live before the season, not halfway through it. Most companies run some of both.
Yes. High-value work gets its own campaign, its own landing page and its own tracking. We'd rather spend your budget on twenty termite inspections than two hundred clicks from people pricing a can of spray.
Your licensed applicators do. Nothing about pets, children, "green" treatments or warranties goes live until you approve it. EPA rules and your state's pest control regulator limit what you're allowed to say about pesticide safety, so every claim stays within your product labels and license.
Budgets rise ahead of termite swarm season and stay up through mosquito season, then shift in fall toward rodents moving indoors. Winter is when we build pages, collect reviews and push plan renewals, so next spring starts ahead. We set the calendar by your region's pests, not a national template.
Agency fees depend on the scope: a Business Profile and LSA engagement is very different from a new website plus SEO plus seasonal campaigns. Ad spend and LSA lead charges are paid directly to Google and are separate. You get a fixed proposal before anything starts, with no long contract.
Have a project in mind? Fill out the form, and our team will contact you within 24 hours to discuss your website goals.
