Posts That Could Be From Anywhere
Stock photos and generic tips look the same in Midland as in Miami. Locals follow businesses whose crews, jobs and streets they recognize.
Texas social media
Social Media That Makes Your Business Known in the Towns You Serve
Posts, short videos and Meta Ads aimed at your service area, so locals recognize your name before they need you.
The Digital Elites runs social media for businesses across Texas: Facebook, Instagram, TikTok, Nextdoor and LinkedIn, plus Meta Ads targeted by city, ZIP code and radius. Content is planned around what customers in Houston, Dallas–Fort Worth, Austin, San Antonio or a small-town market respond to.
Houston-area clients meet us in person in Katy or at their business. Elsewhere in Texas we work remotely, building content from the photos and clips your team sends from the job.
Overview
What a Social Media Agency Handles for You
We plan, create, post and advertise on the platforms your customers use, and track which posts and ads bring enquiries.
Social works differently across Texas. In fast-growing suburbs like Katy, Cypress, Frisco and Leander, new residents ask neighborhood Facebook groups and Nextdoor who to call. In smaller towns a Facebook page often does the job of a website. In the big metros, paid Meta Ads reach people that organic posts no longer do.
Ad spend is paid directly to Meta, TikTok or LinkedIn. Our fee is fixed and separate, so we gain nothing from inflating your budget.
Why pages stall
Why Social Media Isn't Bringing Texas Businesses Work
Most pages we review post regularly and still get nothing from it. The posts speak to nobody in particular, and nobody follows up when someone does ask a question.
Boosted Posts Reaching the Wrong Towns
Boosting with default settings spends money on people hours outside your service area, or on followers who already know you.
Messages Nobody Answers
Comments and Messenger enquiries sit for a day while the customer calls the next company recommended in the group thread.
Sales Posts in the Middle of a Storm
Pushing promotions while a hurricane or freeze hits your area looks tone-deaf. Locals remember who posted useful updates instead.
What's included
What Our Social Media Management Includes
Each engagement is scoped to your platforms, markets and ad budget. These are the pieces most Texas clients sign up for.
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A Content Calendar Built on Texas Dates
A monthly calendar that mixes your services with what's happening locally: the Houston rodeo, the State Fair of Texas, Fiesta in San Antonio, back-to-school and Friday night football.
You approve it before anything posts, and we keep a set of storm-update posts ready to swap in when severe weather hits.
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Posts From Your Real Work
Photos of finished jobs, your team, customer reviews and answers to questions you hear every week, written for each platform.
We give your crew a simple shot list so the photos they take on site are usable, then edit them into posts.
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Short Videos for Reels and TikTok
Short clips edited in CapCut or Premiere Pro from footage you or your team record: before-and-afters, quick tips and a look behind the scenes.
Vertical, captioned and under a minute, because plenty of people scroll with the sound off.
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Meta Ads Targeted by City and ZIP Code
Facebook and Instagram ads aimed at the ZIP codes, suburbs or radius you actually serve, with separate ad sets for each metro.
Real estate, lending and hiring ads run under Meta's special ad category rules, which limit ZIP code and age targeting. We plan those campaigns around the limits.
Ads we run most:
- Lead forms for quotes and consultations
- Offers aimed at new subdivisions and recent movers
- Retargeting for website visitors and video viewers
- Seasonal offers ahead of storm or heat season
- Spanish-language ads for bilingual markets
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Replies, Reviews and Local Groups
We answer comments and messages, pass real enquiries straight to your team and respond to Facebook and Google reviews in your voice.
We also show you how to take part in neighborhood Facebook groups and Nextdoor without breaking group rules or sounding like an ad.
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Bilingual Posts and Ads
In Houston, San Antonio, El Paso, the Rio Grande Valley and plenty of smaller markets, Spanish posts and ads reach customers your competitors skip.
Captions and ad copy are written in natural Texas Spanish and run as separate ad sets, so you can see what each language brings in.
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Reports Tied to Enquiries
Monthly reports cover reach and engagement, but lead with messages, form fills, calls and booked jobs from social.
We tag links with UTM parameters and use GA4 and the Meta Pixel so social gets credit only for what it actually brought in.
Platforms
Which Social Platforms Matter for Texas Businesses
You don't need to be everywhere. The right mix depends on who buys from you and where in Texas they live.
Where we usually focus:
- Facebook for homeowners and small-town markets
- Instagram for med spas, restaurants and retail
- TikTok for younger buyers in Austin and big metros
- Nextdoor for master-planned communities
- LinkedIn for B2B, energy and professional firms
- YouTube Shorts for how-to and explainer clips
Most local service businesses do well on two platforms done properly. We'd rather run Facebook and Instagram well than five accounts badly.
Measurement
Judge Social Media by Enquiries, Not Likes
Followers and likes show people saw you. They don't show whether anyone booked.
| Measure | What it tells you |
|---|---|
| Messages and calls | Enquiries through Messenger, Instagram DMs and click-to-call buttons |
| Lead form submissions | Quote and consultation requests from Meta lead ads |
| Cost per lead from ads | What each enquiry from paid social costs, city by city |
| Reach in your service area | How much of your audience lives where you actually work |
| Video watch time | Which clips people watch through, so we make more like them |
| Reply speed | How fast messages get answered, by us and by your team |
Booked-job tracking needs a quick handoff from your team or CRM. We set up the simplest version your office will keep up with.
Recent work
A Few Websites We've Designed
Client sites our team designed and built. They show web design work, not social media results. Hover a project to scroll the page.
Website · Home services
J. Miles Design: case study
Site for a virtual interior design studio selling room makeovers, full-home packages and new-build plans.
Website · Construction
Waters Roofing: case study
Website for a Georgia roofing contractor covering repairs, replacements, metal, TPO and solar roofing.
Website · Home services
Huggy Homey: case study
Website selling Singapore home staging and interior renovation as a single service.
Website · Education
CounselTrain: case study
Website for a UAE provider of IT and professional certification training for teams.
Website · Healthcare
Frances Yeo Practice: case study
Website for a Singapore psychology practice offering assessments, psychotherapy and counselling.
Website · Retail
Vulcan Strength: case study
Website for a supplier of bumper plates, bars, racks and rigs for home and commercial gyms.
Website · Automotive
Team Benik: case study
Website for a go-kart parts seller, race team and driver development programme.
Website · Construction
Kepsake Kreations: case study
Website for a Tennessee renovation firm: basements, custom homes and outdoor living.
Website · Professional services
Resolute Management Consultancy: case study
Website for a Dubai advisory firm covering strategy, M&A, data and AI, risk and governance.
How it works
How We Start Running Your Social Media
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Page and Ad Review
We go through your profiles, past posts and any Meta Ads history, and agree which platforms, cities and enquiries matter most.
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Profiles and Tracking
Bios, contact buttons and service areas updated, and the Meta Pixel and conversion events set up so every enquiry is counted.
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First Month's Calendar
Posts, videos and local Texas dates planned for the month and sent to you for approval.
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Launch Posts and Ads
Content goes live and ads launch with modest budgets per city, which we watch closely for the first two weeks.
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Review and Adjust
Each month we keep what brought enquiries, drop what didn't and move ad budget toward the strongest cities.
Posting but not hearing from customers? We'll show you what we'd change first.
Request a Social Media ReviewOngoing management
What Monthly Social Media Management Looks Like
Social rewards steady local posting and quick replies. A monthly engagement keeps both going while you run the business.
A set monthly fee with no long contract. Ad spend is billed to you directly by Meta, TikTok or LinkedIn.
Each month includes:
- A content calendar you approve before anything posts
- Posts and short videos for your chosen platforms
- Meta Ads management by city, ZIP code or radius
- Comment, message and review replies
- Storm-update posts ready for severe weather
- A monthly report and call focused on enquiries
Before your busy season we shift budget into ads. In quieter months we focus on reviews, video and community posts.
Compare
Social Media, Google Ads and Local SEO
Social builds demand before people search; search captures it when they do. Most Texas service businesses need both.
Social Media Marketing
Posts, videos and Meta Ads reach people before they're searching, so they know your name when the need comes up. Strong for offers, reviews and local familiarity.
Google Search Ads
Reach people typing your service into Google right now. Best for urgent jobs, but you pay for every click.
Compare Our Google Ads ServiceLocal SEO
Builds your Google Maps and organic rankings over months, so you show up for searches without paying per click.
See Our SEO ServiceWe'll tell you plainly if your budget is better spent on search first. For emergency trades it often is.
Your plan
A Social Media Plan Built Around Your Service Area
What you post and where you advertise depends on where your customers live and how they decide, not on posting every day.
We plan around:
- The cities, suburbs and ZIP codes you want work from
- Who buys from you: homeowners, families, businesses or patients
- Whether your customers scroll in English, Spanish or both
- Your busy months and the local events worth posting about
- How much photo and video your team can send from jobs
- The monthly ad budget each market can support
That keeps posting and ad spend focused where they bring enquiries.
Learn About The Digital ElitesFAQ
Social Media Questions From Texas Businesses
We won't give you a number before we've seen your pages, your market and your ad budget. Social works more slowly than search for most service businesses, and anyone promising a lead count up front is guessing. From the first month we'll report messages, form fills and calls from social so you can judge it on real enquiries.
A fixed monthly fee based on the platforms, the amount of content and whether we run ads, quoted before we start. Ad spend goes directly to Meta, TikTok or LinkedIn and is separate. No long contracts and no percentage-of-spend fees.
For most Texas home-service and local businesses, Facebook and Instagram come first, with Nextdoor in newer suburbs. TikTok makes sense if your buyers skew younger, and LinkedIn if you sell to other businesses. We'll recommend two or three and leave the rest alone.
Yes, where your customers do. We write Spanish captions and ads in natural Texas Spanish, run them as separate ad sets and report what each language brings in. Some clients post bilingual; others keep a separate Spanish schedule.
We meet Houston-area clients in person in Katy or at their business and plan what to capture while we're there. Everywhere else in Texas, we send your team a simple shot list and edit what they record on their phones. Real job-site footage from your own crew usually does better than polished stock content.
Promotions pause. We switch to useful posts: whether you're open, emergency contact details, safety tips and what to do after the storm passes. Those posts are drafted ahead of hurricane season, so they're ready the moment the forecast turns.
Meta Ads can bring enquiries within the first couple of weeks. Organic posting takes longer, usually a few months of steady, local content before people start recognizing your name and messaging you directly.
You do. Your pages, Meta Business Portfolio and ad account stay under your business, and we work through partner access. If we part ways, you remove our access and keep every post, follower and ad history.
Make Your Name Familiar Where You Work
Send us your page links and the cities you serve. We'll tell you what's holding your social media back and whether posting, ads or both make sense right now.