A Logo That Breaks at Small Sizes
Fine lines and thin script turn to mush on an embroidered polo or a social profile icon. The logo works on a business card and nowhere else.
Graphic design in Texas
Logos, Truck Wraps and Signs That Texas Customers Remember
Design for where Texas customers actually see you: on the highway, in a neighbor's yard, at a home show and in the mailbox.
The Digital Elites designs logos, vehicle wraps, yard signs, print and trade-show graphics for Texas businesses from our studio in Katy. Houston-area clients review proofs with us in person; businesses in DFW, Austin, San Antonio and across Texas work with us over video and shared proofs.
We prepare the files and work with your printer or wrap installer, so what goes on the truck matches what you approved.
Overview
Graphic Design That Works Off the Screen
Most of a local Texas business's brand lives in the physical world: on trucks, uniforms, signs and print, often seen from forty feet away.
That changes how we design. Logos are tested at the size of a hat patch and the side of a box truck. Wrap layouts put the phone number where a driver on I-10 or I-35 can read it. Yard signs are checked from across the street. Every file goes to the printer in the format they ask for, so nothing gets redrawn or guessed at.
A lone star or state outline shows up in a lot of Texas logos. If you want one in yours, we make it distinctive enough that customers don't mix you up with the competitor down the road.
Where design falls short
Why Texas Business Graphics Get Ignored
Most design problems we fix aren't about taste. The logo, wrap or sign was designed on a laptop screen and never checked at the size and distance customers really see it.
A Wrap Nobody Can Read at Speed
Too much text, a busy photo and a small phone number mean drivers on the Katy Freeway or the Tollway see color and nothing else.
Yard Signs That Get Pulled Up
Oversized signs, or ones left up too long, get removed in HOA-run master-planned communities, and the referral from that job is lost.
Every Printer Gets a Different File
Colors drift between the sign shop, the wrap installer and the print job because nobody set CMYK, Pantone and file specs once and shared them.
What's included
What Our Texas Graphic Design Work Includes
Projects range from a single logo to a full fleet and print set. These are the pieces Texas businesses order most.
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Logo Design and Refresh
New logos, or a cleanup of the one you have, tested at every size from a website favicon to the side of a trailer.
You get a primary logo, a stacked version, a one-color version for embroidery and screen printing, and vector files any printer can open.
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Brand Kit and Color Specs
One short guide with your logo files, fonts and Pantone, CMYK and RGB values, so every printer and installer starts from the same specs.
It also covers what your office uses daily: email signatures, social profile images and a letterhead template.
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Vehicle Wraps and Fleet Graphics
Full and partial wraps, door decals and fleet graphics laid out on templates for your exact vehicle, whether that's an F-150, a Transit van or a box truck.
We keep the message to what a driver reads in a few seconds: what you do, your name and your number. Layouts are planned for cast vinyl with UV laminate, which holds up better in Texas sun.
Every wrap layout checks:
- Phone number readable from two lanes over
- Nothing important across door handles or seams
- A web address short enough to remember
- Trade license number where Texas rules call for it
- Rear doors that work as a billboard in traffic
- Colors matched to your printed brand
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Yard Signs, Banners and Job-Site Signs
Corrugated yard signs, job-site banners and A-frames with a short message, a big number and enough contrast to read from the street.
For crews working in HOA neighborhoods like Cinco Ranch, The Woodlands or parts of Frisco, we design a smaller, cleaner version that's more likely to be allowed to stay.
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Door Hangers, Mailers and Print
Door hangers, postcards, EDDM mailers, flyers and business cards, delivered with bleed, crop marks and the exact specs your printer asks for.
Storm-season pieces for roofers and restoration companies leave out any offer to waive or cover an insurance deductible, which Texas law prohibits contractors from making.
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Trade-Show Booths and Event Graphics
Backwalls, pop-up banners, table throws and handouts for home shows and expos at NRG Center, George R. Brown or the Kay Bailey Hutchison Convention Center.
We design to the exhibitor kit's sizes and deadlines, and keep the headline readable from the aisle, where people decide in a few steps whether to stop.
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English and Spanish Print
Bilingual flyers, door hangers and signs laid out so both languages fit cleanly, rather than Spanish squeezed in as an afterthought.
Spanish copy is written for meaning and given the room it needs, since Spanish text usually runs longer than the English it replaces.
Brand in the field
Where a Texas Service Brand Actually Gets Seen
Before we design anything, we list every place a customer meets your brand. For most local Texas businesses, the screen is only part of the picture.
We design for each of these:
- Truck wraps and trailer sides
- Uniforms, hats and embroidered polos
- Yard signs and job-site banners
- Door hangers and EDDM postcards
- Home-show and expo booths
- Google Business Profile and social images
Designing them as one set, instead of one piece at a time over several years, is what makes a small company look established.
Measurement
Tracking Calls From Trucks, Signs and Print
Print and wraps can be measured. Give each piece its own number, link or code and you'll see which ones make the phone ring.
| Measure | What it tells you |
|---|---|
| Calls to a wrap-only number | How many calls your trucks generate on their own |
| QR code scans | Which flyers, signs or booth materials people acted on |
| Mailer response by route | Which EDDM routes and neighborhoods called back |
| Short URL visits | Visits from a memorable web address printed on one piece |
| Jobs near recent signs | New work on streets where a yard sign stood the week before |
| Trade-show leads | Contacts collected at each show, and which became customers |
Tracking numbers come from CallRail or your phone provider, and QR codes point to tracked pages in GA4. We set them up before the design goes to print.
Recent work
Websites From Our Katy Design Studio
These show our website work, not print or wrap samples. Ask us for graphic design examples from your trade. Hover a project to scroll the page.
Website · Home services
J. Miles Design: case study
Site for a virtual interior design studio selling room makeovers, full-home packages and new-build plans.
Website · Construction
Waters Roofing: case study
Website for a Georgia roofing contractor covering repairs, replacements, metal, TPO and solar roofing.
Website · Home services
Huggy Homey: case study
Website selling Singapore home staging and interior renovation as a single service.
Website · Education
CounselTrain: case study
Website for a UAE provider of IT and professional certification training for teams.
Website · Healthcare
Frances Yeo Practice: case study
Website for a Singapore psychology practice offering assessments, psychotherapy and counselling.
Website · Retail
Vulcan Strength: case study
Website for a supplier of bumper plates, bars, racks and rigs for home and commercial gyms.
Website · Automotive
Team Benik: case study
Website for a go-kart parts seller, race team and driver development programme.
Website · Construction
Kepsake Kreations: case study
Website for a Tennessee renovation firm: basements, custom homes and outdoor living.
Website · Professional services
Resolute Management Consultancy: case study
Website for a Dubai advisory firm covering strategy, M&A, data and AI, risk and governance.
How it works
From Brief to Print-Ready Files
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Brief and Inventory
We list every place your brand appears, collect your current files and photos of your trucks and signs, and agree what's needed first.
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Concepts in Context
You see two or three directions shown on your actual truck, a yard sign and a shirt, not floating on a white page.
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Refine One Direction
We refine the chosen direction with your feedback until it reads well at a distance and holds up in a single color.
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Prepare Print-Ready Files
Final files go out in the formats your printer or installer asks for: vector, PDF/X, CMYK or Pantone, with bleed and templates.
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Proof With Your Printer
We check the printer's proof before anything is produced. Houston-area clients can bring physical proofs to our Katy studio.
Wrap install or trade show coming up? Tell us the date and we'll work backward from it.
Start a Design ProjectOngoing design
Design Support Through the Year
Once the brand is set, most Texas businesses need a steady trickle of new pieces. A monthly design plan covers them without a fresh quote each time.
A fixed monthly fee for an agreed amount of design work. Printing and installation are billed by your printer.
A monthly plan covers:
- Seasonal flyers, mailers and door hangers
- New truck decals as your fleet grows
- Yard sign and banner updates for new services
- Social media and Google Business Profile graphics
- Event banners, from home shows to high school football programs
- Updated files sent straight to your printer
Most clients start with a one-off logo or wrap project and move to a monthly plan once the core pieces are done.
Compare
Graphic Design, Website Design or Social Media
Your brand lives in all three. Which one you start with depends on where customers see you first.
Graphic Design
Logos, wraps, signs, print and booth graphics. The right starting point when customers see your trucks and signs before they ever visit your website.
Website Design
Your site carries the same brand online, where customers check you out after spotting your truck or sign. Worth doing once the logo and colors are settled.
See Website DesignSocial Media Management
Regular posts and ads using your brand graphics on Facebook, Instagram and Google Business Profile, planned and published for you.
See Social Media ServicesIf you're rebranding, we'll suggest an order: logo first, then trucks and signs, then the website, so nothing gets redone twice.
Your plan
A Design Plan Built Around Your Deadlines
Print and wrap work runs to fixed dates. We plan the design around the day the truck goes in or the booth goes up.
We plan around:
- Wrap install dates, show dates and print deadlines
- How many vehicles, locations and crews you have
- The cities and neighborhoods where your signs go up
- Which pieces need English and Spanish versions
- Your print budget, so designs suit the stock and sizes you can afford
- Trade licensing or insurance rules that affect what you print
Tell us the hard dates first. Everything else is scheduled backward from them.
Learn About The Digital ElitesFAQ
Graphic Design Questions From Texas Businesses
We won't promise a number before we know your market, your fleet and where your trucks and signs are seen, and a designer who promises one is guessing. What we will do is put a tracked number or QR code on each piece, so you can see which designs bring in work.
Each project gets a fixed written quote based on the pieces involved, from a single logo to a full fleet and print set. Printing, vinyl and installation are billed by your printer or wrap shop, not by us. Monthly design plans carry no long contract.
No. We design and prepare the files, then work with your printer or installer, or point you to shops in Houston, DFW, Austin or San Antonio. Keeping design separate means you can collect print and install quotes from more than one shop.
Usually one to two weeks from brief to final files, depending on how many vehicle types are involved and how quickly feedback comes back. Wrap shops often book installs weeks out, so we suggest booking the install date and starting design at the same time.
Fading depends mostly on the vinyl and laminate your installer uses and where the truck is parked. We design for cast vinyl with a UV laminate, avoid large fields of the colors that fade fastest, and keep the files so a faded panel can be reprinted to match.
Yes. We rebuild it as a clean vector file, fix uneven lines and spacing, and keep it recognizable to existing customers. Then we produce the versions you've been missing, such as one-color and stacked layouts.
You do. Once the project is paid, you get full rights and every source file: AI, EPS, SVG, PDF and PNG. Your printer, sign shop or next designer can use them without coming back to us.
Yes. We lay out separate English and Spanish versions, or both on one piece, with Spanish copy written for meaning and given the space it needs. Plenty of Texas service businesses in Houston, San Antonio and the Valley print both.
Tell Us What You Need Designed
Send your current logo, a photo of your truck or sign and any dates you're working toward. We'll come back with a short plan and a fixed quote.