Orthodontic marketing
More booked consultations, more of them saying yes, and a pipeline of braces and aligner starts you can plan around.
The Digital Elites runs SEO, Google Ads, websites and content for orthodontic practices. Parents and adults rarely decide on the first visit: they compare consult offers, monthly payments and reviews, then ask their general dentist who to see.
150+
Clients rate us five stars on Google
100+
Projects delivered
50+
Team members
5+
Years in business
How patients choose
A parent whose dentist said "get it checked", an adult pricing Invisalign, a referral from the dentist down the road and a family that came in for a consult then went quiet are not the same enquiry. Each needs its own page and follow-up.
Their dentist mentioned crowding, so they search "orthodontist near me" and "braces cost" on the drive home.
A clear free-consult offer, a parent-friendly page on when to start and real monthly payment examples win the booking.
They've seen mail-order aligner ads and want to know why an orthodontist costs more and whether it's worth it.
An aligner page that explains supervision, refinements and retainers, with your price range and financing up front.
General dentists send patients to the orthodontist they trust and find easy to work with, year after year.
A referral page, a simple online referral form and a regular note to referring offices keep you top of mind.
They had the consult, took the treatment plan home and stopped answering. Every practice has a list of these.
A timed sequence of texts and emails with financing options and a booking link brings pending patients back to start.
Visibility to booked work
Orthodontic marketing usually measures consults booked. The money is in consults that turn into starts, and in starts that turn into referrals.
"Cheap aligners", "at-home teeth straightening" and mail-order kit searches soak up orthodontic ad budgets.
Negative keywords for mail-order brands and DIY terms, bids focused on consult and cost searches, and a radius drawn around your real patient base.
A free consult is easy to book and easy to skip, and an empty consult slot costs you a doctor's hour.
Text and email reminders 48 hours and 2 hours out, a one-tap reschedule link and a same-day follow-up for every no-show.
Parents and adults leave when they can't find a cost range, insurance coverage or a monthly payment figure.
A cost page with typical ranges, your in-house payment plans, how orthodontic insurance maximums work and what the free consult includes.
Most practices know their consult count but not which channel produced the patients who actually started.
Tracked numbers, tagged forms and start data from your practice software in one monthly report: cost per consult and cost per start.
Start tracking depends on your practice software and how your team records outcomes. We confirm what is possible before we quote.
Services
Choose a focused service or a coordinated engagement. Your proposal defines the channels, deliverables and responsibilities included.
Own the map pack for "orthodontist near me" and rank for braces and aligner searches in your town.
Paid search that buys consults from parents and adults ready to start, not DIY aligner shoppers.
A site that answers cost, timeline and braces-or-aligners before the parent has to call.
Parents read reviews from other parents. We make asking for them part of every debond.
Fill every consult slot and keep pending patients from drifting to another practice.
Stay visible to the teens and parents in your area, where they already spend their time.
Not sure where to start? Most practices begin with the Business Profile, a cost and financing page and pending-patient follow-up. Tell us your numbers and we'll tell you what we'd do first.
Discuss Your Marketing PrioritiesOur work
Websites we have designed and built for local and specialist businesses. Hover a project to scroll the page.
Website for a Georgia roofing contractor covering repairs, replacements, metal, TPO and solar roofing.
Website selling Singapore home staging and interior renovation as a single service.
Website for a Tennessee renovation firm: basements, custom homes and outdoor living.
Site for a virtual interior design studio selling room makeovers, full-home packages and new-build plans.
Website for a supplier of bumper plates, bars, racks and rigs for home and commercial gyms.
Website for a Singapore psychology practice offering assessments, psychotherapy and counselling.
Website for a UAE provider of IT and professional certification training for teams.
Client reviews
Business owners on what it was like to work with us. Each video loads only when you press play.
CEO, Intrigue Theater
Real estate investor
“As a small business owner, I struggled to get consistent online inquiries. The Digital Elites helped me rebrand, optimize my website, and launch local ad campaigns that brought in real clients. Within weeks, our calls and quote requests increased dramatically. They truly care about their clients’ success.”
“Working with The Digital Elites transformed our chiropractic practice. Their SEO and PPC campaigns brought us to the top of Google search results in weeks—new patient inquiries doubled, and our appointment schedule is fuller than ever. The team’s expertise and dedication are unmatched!”
“Our experience with The Digital Elites has been exceptional. They provided personalized support around the clock and tailored every part of our marketing strategy—from branding to online ads—to fit our goals. The results speak for themselves: a noticeable increase in patient bookings and a strong, professional online presence.”
FAQ
We won't put a number on it before we've seen your market, reviews and consult-to-start rate, and you should be wary of anyone who does. We can tell you what comparable practices spend to book a consult in your area, and we report your own cost per start from month one so you can judge for yourself.
If your consult calendar has gaps now, Google Ads for braces, aligner and free-consult searches is the fastest lever. If your consults are full but too few become starts, fix the cost page and pending follow-up before buying more traffic. SEO builds steadily alongside both.
Yes. Adult aligner cases get their own campaign, landing page and tracking, kept apart from teen braces so the budget and the message suit each audience. Adults care more about discretion, timeline and monthly cost, so the ads and the page lead with those.
Forms collect only what your treatment coordinator needs to book, tracking carries no patient health details, and anything connected to your practice software goes through its official integrations.
Smile photos go online only with signed consent, from a parent for minors. Your doctors approve every treatment claim, and we stay within Google's healthcare ad policies.
Yes. Referrals are often a practice's best source of starts, so we build a referring-dentist page with an online form, track which offices send patients and set up a simple thank-you and progress-update routine that keeps those relationships warm.
Agency fees depend on scope: a Business Profile and ads engagement is very different from a new website plus content plus follow-up automation. Ad spend is paid directly to Google and is separate. You get a fixed proposal before anything starts, with no long contract.
Have a project in mind? Fill out the form, and our team will contact you within 24 hours to discuss your website goals.
