"Contact Us for Pricing"
Hidden prices make people assume the worst. Many close the tab and pick the studio that shows its intro offer and monthly rate.
Gym web design
A Gym Website That Turns Visitors Into Free-Trial Sign-Ups
Class schedules, trial passes and membership pricing a visitor understands in ten seconds on their phone.
The Digital Elites designs and builds websites for gyms, CrossFit boxes and boutique studios: yoga, Pilates, cycling, HIIT and boxing. We connect your schedule and booking from Mindbody, Glofox, PushPress, Wodify or Zen Planner, and build the trial page that turns a curious visitor into a first class.
Running more than one location? Each gets its own page with its schedule, coaches and directions, so people book the right one.
Overview
What a Gym Website Has to Do
Someone searching "gym near me" or "CrossFit near me" wants three answers fast: what's it like, when are classes and what does it cost.
Most gym sites answer none of them on the first screen. They lead with a stock photo of a stranger flexing, hide the schedule behind an app download and say "contact us for pricing". We design around the questions people ask before visiting: the classes, the coaches, the price and how to try it free.
Your booking platform stays the source of truth for classes and memberships. The website shows the live schedule from it, so nobody updates times in two places.
Why gym sites lose sign-ups
Four Reasons Gym Websites Don't Convert
Gyms spend on Instagram ads and their Google Business Profile, then send the traffic to a site that makes trying a class harder than it needs to be.
A Schedule Buried in an App
Visitors who have to download your booking app just to see Tuesday's classes rarely come back to do it.
A Free Trial With Too Many Steps
A trial form that asks for a card, a phone call and a goals consult loses most people before they've walked in.
Coaches Nobody Can See
People join for the coaches and the community. A site with no coach bios or real class photos gives them nothing to go on.
What's included
What Our Gym Website Design Includes
Each site is scoped to your type of gym, booking software and number of locations. These are the parts we build most often.
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Class Schedule and Booking
Your live schedule from Mindbody, Glofox, PushPress, Wodify or Zen Planner, embedded and styled to match, filterable by class type, coach and location.
Booking a class is one tap from any page, and the schedule updates itself when you change it in your software.
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Free Trial Pass Funnel
A dedicated trial page with one short form, a clear explanation of what the trial includes and an instant confirmation with the first class booked.
Trial leads go straight into your booking software or CRM, with automatic texts and emails before and after their first class.
A trial page shows:
- What the trial includes and how long it lasts
- Which classes beginners join first
- What to bring and where to park
- The coach who'll greet them on day one
- A form with only the fields your team needs
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Membership Pricing Pages
Your intro offer, class packs, unlimited memberships and personal training laid out side by side, with what each includes and the commitment involved.
Clear pricing filters out the wrong fit and gives the right one the confidence to sign up online.
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Coach Bios and Class Pages
Every coach gets a bio with a real photo, certifications, the classes they run and why they coach. Every class type gets a page explaining what to expect.
Beginners searching "beginner CrossFit" or "reformer Pilates near me" land on a page written for them.
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Real Gym Photography
We plan a shoot list around your actual space: members mid-workout, coaches cueing and the community moments that sell a membership.
Bring your own photographer or we brief one near you. Either way, stock photos of strangers come off the site.
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Location Pages
Each location gets its own page with address, hours, parking, amenities, its own schedule and a link to its Google Business Profile.
Location pages rank for "gym in [neighborhood]" searches and stop members booking at the wrong site.
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Tracking and Speed
GA4 events on trial sign-ups and class bookings, the Meta Pixel for your ads and a lean build that loads quickly on a phone.
You see which ads, posts and pages produce trials, and which trials become members, where your booking software shares that data.
Free trial funnels
What a Free Trial Page Needs to Convert
The trial page is the most important page on a gym site. Every ad, Instagram bio link and Business Profile click points to it, so it has to answer every doubt a nervous first-timer has.
A trial page that converts answers:
- Am I fit enough to start here?
- What happens in my first class?
- What does it cost after the trial?
- When can I come, and how do I book?
- Who will coach me on day one?
- What do I bring, and where do I park?
Answer those on one page, send the follow-up texts on time, and turning trials into members gets far more predictable.
Measurement
Judge a Gym Website by Trials and Memberships
Page views tell you people visited. They don't tell you whether anyone walked through the door.
| Measure | What it tells you |
|---|---|
| Free trial sign-ups | Trials started from the site, by page and traffic source |
| Class bookings from the site | Bookings made through the embedded schedule |
| Trial-to-member rate | Share of trial users who bought a membership |
| Pricing page visits | How many visitors check prices before signing up |
| Instagram and ad traffic | Which posts and ads send visitors who start trials |
| Location page actions | Directions requests and calls, by location |
Trial-to-member tracking depends on what your booking software exports. We confirm what's possible before launch.
Recent work
Websites We've Built for Local Businesses
Sites we designed and built for service and local businesses. Hover a project to scroll the page.
Website · Home services
J. Miles Design: case study
Site for a virtual interior design studio selling room makeovers, full-home packages and new-build plans.
Website · Construction
Waters Roofing: case study
Website for a Georgia roofing contractor covering repairs, replacements, metal, TPO and solar roofing.
Website · Home services
Huggy Homey: case study
Website selling Singapore home staging and interior renovation as a single service.
Website · Education
CounselTrain: case study
Website for a UAE provider of IT and professional certification training for teams.
Website · Healthcare
Frances Yeo Practice: case study
Website for a Singapore psychology practice offering assessments, psychotherapy and counselling.
Website · Retail
Vulcan Strength: case study
Website for a supplier of bumper plates, bars, racks and rigs for home and commercial gyms.
Website · Automotive
Team Benik: case study
Website for a go-kart parts seller, race team and driver development programme.
Website · Construction
Kepsake Kreations: case study
Website for a Tennessee renovation firm: basements, custom homes and outdoor living.
Website · Professional services
Resolute Management Consultancy: case study
Website for a Dubai advisory firm covering strategy, M&A, data and AI, risk and governance.
How it works
How We Design and Launch a Gym Website
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Visit and Brief
We review your current site, booking software, offers and the gyms you compete with for members.
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Photos and Copy
We plan the shoot and write every page, from the trial offer to each coach bio.
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Mobile-First Design
Home, schedule, pricing, trial and coach pages designed for phones first, then desktop.
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Build and Connect
Schedule, booking and trial forms connected to your software and tested by booking real classes.
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Launch and Track
Go live with tracking on trials and bookings, then review the first month's numbers with you.
Already have a site? Send the link and we'll show you where trial sign-ups are leaking.
Plan Your Gym WebsiteAfter launch
Keeping Your Gym Website Current
Schedules change, coaches come and go and offers rotate with the seasons. A monthly plan keeps the site in step with the gym.
Fixed monthly fee, no long contract. Drop to as-needed updates whenever you like.
Each month we handle:
- New coach bios and class pages
- Seasonal offers: New Year, summer, back to school
- Challenge and event landing pages
- Hosting, updates, backups and uptime checks
- Schedule embed and booking checks
- A short report on trials and bookings
January is the busiest month for gym sign-ups, so we build its pages and offers in November.
Compare
Custom Gym Website, Booking App Page or DIY Builder
Every gym needs somewhere to send people. The options differ in how well they sell your gym.
Custom Gym Website
Your brand, real photos, a trial funnel and pricing, with the live schedule from your booking software embedded. Ranks in local search and converts ad traffic.
Booking Platform Page
Most booking platforms offer a basic branded page or app listing. Fine as the booking backend, but limited for SEO, pricing pages and trial funnels.
See Gym MarketingDIY Website Builder
Wix or Squarespace for a new studio on a tight budget. Booking embeds work, but tracking, speed and the trial funnel are left to you.
See Our WordPress SitesYour booking software stays either way. The question is whether the page in front of it is built to sell memberships.
Your website plan
A Gym Website Planned Around Your Members
A CrossFit box, a reformer studio and a 24-hour gym sell to different people. The site follows your model.
We plan around:
- Your booking software and how classes are scheduled
- Your trial offer and what happens after it
- Membership options, class packs and intro pricing
- Your coaches and what makes your community different
- Locations, parking and the neighborhoods you draw from
- Where your traffic comes from: Instagram, Google or ads
Get these right and the site works as your best salesperson, not just a timetable.
Learn About The Digital ElitesFAQ
Gym Website Questions We Hear Most
We won't put a number on it before we've seen your traffic, your offer and your local competition, and you should be wary of anyone who does. We track trials and class bookings from launch day and compare them with your old site, so you can see the difference yourself.
We embed schedules and booking from Mindbody, Glofox, PushPress, Wodify, Zen Planner and most other gym platforms that offer a widget or booking link. We check your plan's options before quoting, because some features sit on higher tiers.
A fixed project price based on pages, locations, integrations and photography, quoted before we start. Hosting, booking software and photographer fees are third-party costs and separate. Monthly care after launch is optional, with no long contract.
In most cases, yes. Showing at least your intro offer and a starting monthly rate brings in people who've already accepted the price. If you prefer a consult first, we show what's included and a "from" price instead of nothing.
Six to eight weeks for a single location with booking integration. Multi-location gyms and franchises take longer. The usual hold-up is photography, so we book the shoot in the first week.
Yes. Affiliates get WOD pages, on-ramp or foundations program pages and coach bios. Franchise locations get pages that follow brand rules while showing local coaches, schedules and offers.
The schedule updates automatically from your booking software. Coach bios, offers and announcements are simple fields your team edits, with a short training video for each.
You do. The domain, hosting and site files are in your gym's name, with admin access from day one. Your booking software account stays yours too.
Show Us Where Your Trials Come From
Send us your site link, your booking software and your current trial offer. We'll tell you plainly what's stopping visitors signing up and what we'd change first.