Case study

Vulcan Strength

Website for a supplier of bumper plates, bars, racks and rigs for home and commercial gyms.

Retail
Website

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Screenshot of the Vulcan Strength website

Client: Vulcan Strength
Industry: Gym equipment supplier
Location: Charlotte, North Carolina, USA
Services: Website design & development
Live site: vulcanstrength.com (opens in a new tab)

The client

About Vulcan Strength

Vulcan Strength Training Systems is a veteran-owned supplier based in Charlotte, North Carolina. Its site lists bumper plates, Olympic bars, power racks, pull-up rigs, kettlebells, dumbbells, benches, cable machines and cardio equipment, along with gym packages.

What the site is for

The site works as an online store for individual equipment and as an entry point for facility and gym package inquiries. Visitors can shop by category or request a quote for commercial, school, military and home gyms.

What we built

What's on the site

The pages and features visitors use on the live Vulcan Strength website.

Shop by equipment category
A Shop menu and home page category tiles cover plates and barbells, strength equipment, conditioning, gymnastics and mobility, and accessories.
Gyms and facilities section
A menu section covers commercial and micro gyms, schools and universities, military and tactical, and home and garage gyms.
Request a quote
A Request a Quote page and an 'Equip your gym or facility' section invite facility and bulk order inquiries.
Featured products with prices
The home page shows featured products with prices and a Daily Deals area listing shipping and discount offers.
HSA-FSA-Truemed page
A dedicated navigation item covers paying with HSA and FSA funds through Truemed.
News blog
A News section in the main navigation holds blog posts.