Case study

J. Miles Design

Site for a virtual interior design studio selling room makeovers, full-home packages and new-build plans.

  • Home services
  • Website
Screenshot of the J. Miles Design website
Client
J. Miles Design
Industry
Virtual interior design studio
Services
Website design & development
Live site
jmilesdesign.com (opens in a new tab)

The client

About J. Miles Design

J. Miles Design is a virtual (e-design) interior design studio for homeowners, founded by Jessica Waters after she renovated her own home. It offers single-room packages, whole-home decor plans of up to 15 spaces, new build and renovation design, exterior design, and moodboard packages for partial rooms.

What the site is for

The site explains the packages and the five-step process, shows past work and client reviews, and sends visitors to get started or shop packages online.

What we built

What's on the site

The pages and features visitors use on the live J. Miles Design website.

  • Packages shop on the home page

    A 'Best Sellers from the Shop' section links straight to design packages, with package and add-on listings further down the page.

  • Step-by-step process section

    A 'How It Works' section lays out the five-step process, alongside a 'what's included' list covering design plans, shoppable links and step-by-step guidance.

  • Client reviews and testimonials

    The home page includes client reviews and a 'Why our clients trust us' stats section, and the navigation has a separate Testimonials page.

  • Designer bio and podcast

    A principal designer bio and a section for the 'House of Jess' podcast introduce the founder and her content.

  • FAQ on cost and revisions

    An FAQ answers questions on cost, timelines, revisions and working with third-party contractors.

  • Portfolio, blog and Amazon store

    Our Work, Blog and Amazon store pages sit in the main navigation next to Services.

They rebuilt the site so the work explains itself. The enquiries that come in now are from people who already understand what we do.

Jessica WatersFounder & Principal Designer, J. Miles Design

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