Med spa marketing
More booked consults, fewer no-shows and clients who come back every few months instead of trying the spa down the road.
The Digital Elites runs SEO, Google Ads, websites, social and content for med spas. We plan around the treatments with real margin, the injector hours you have and how clients really choose: an Instagram scroll, a look at your reviews and a booking link that takes a deposit.
150+
Clients rate us five stars on Google
100+
Projects delivered
50+
Team members
5+
Years in business
How clients choose
A first-timer pricing Botox, a bride with a date on the calendar, someone ready to start laser hair removal and a regular due for a touch-up all want different things. Each one needs a different page, offer and follow-up.
They search "Botox near me" and "Botox cost per unit" and book wherever price, injector and booking feel clear.
A treatment page with per-unit or per-area pricing, injector credentials and online booking turns that search into a consult.
Weddings, reunions and the holidays send clients looking for filler, facials and skin work on a deadline.
Event packages, a treatment timeline that works back from the date and booking well ahead of the rush win these clients.
Laser is a series, not a visit, and fall is the time to start so clients are finished before summer.
Fall campaigns, package pricing with financing and a page that explains sessions, spacing and skin types sell the full series.
Neurotoxin wears off in about three to four months. That's a built-in rebooking date most med spas never use.
Membership offers, Allē and Aspire points reminders and a rebooking text at week ten keep regulars from drifting to a cheaper deal.
Visibility to booked work
Most med spa marketing is a busy Instagram and a discount. The money leaks out through no-shows, one-visit clients and ads Google won't approve.
Google restricts prescription-drug names in ads, so Botox, Dysport and semaglutide ads get disapproved or never serve.
Ads written around the treatment (wrinkle relaxer, lip filler, laser hair removal) and landing pages checked against Google's healthcare policy before launch.
Free consults booked from a promo ad are the easiest appointment to skip, and every empty slot is paid injector time.
A deposit or card on file at booking, a text reminder the day before and your cancellation policy stated right on the booking page.
A client who had one treatment and never got a rebooking text usually ends up wherever the next deal is.
Rebooking texts timed to each treatment (neurotoxin at 10 to 12 weeks, facials monthly) and a membership offer at checkout.
Thousands of followers don't help when your bio link goes to a home page and DMs sit unanswered for a day.
A bio link straight to your Boulevard, Vagaro or Zenoti booking page, a DM reply routine and tracked links on every post.
Integration depends on your booking software, whether that's Boulevard, Zenoti, Vagaro or another. We confirm before we quote.
Services
Choose a focused service or a coordinated engagement. Your proposal defines the channels, deliverables and responsibilities included.
Own the map pack for Botox, filler and laser in your area, not just for your spa's name.
Paid search for the treatments with margin, written to get approved and stay running.
A site as polished as your treatment rooms, with booking in three taps.
Clients book on proof. We make collecting it a habit, within the rules.
Turn one-visit clients into regulars and stop consult enquiries going cold.
Instagram and TikTok that book appointments, not just collect likes.
Not sure where to start? Most med spas begin with the Business Profile, a page for their best-margin treatment and deposits on booking. Tell us your numbers and we'll tell you what we'd do first.
Discuss Your Marketing PrioritiesOur work
Websites we have designed and built for local and specialist businesses. Hover a project to scroll the page.
Website for a Georgia roofing contractor covering repairs, replacements, metal, TPO and solar roofing.
Website selling Singapore home staging and interior renovation as a single service.
Website for a Tennessee renovation firm: basements, custom homes and outdoor living.
Site for a virtual interior design studio selling room makeovers, full-home packages and new-build plans.
Website for a supplier of bumper plates, bars, racks and rigs for home and commercial gyms.
Website for a Singapore psychology practice offering assessments, psychotherapy and counselling.
Website for a UAE provider of IT and professional certification training for teams.
Client reviews
Business owners on what it was like to work with us. Each video loads only when you press play.
CEO, Intrigue Theater
Real estate investor
“As a small business owner, I struggled to get consistent online inquiries. The Digital Elites helped me rebrand, optimize my website, and launch local ad campaigns that brought in real clients. Within weeks, our calls and quote requests increased dramatically. They truly care about their clients’ success.”
“Working with The Digital Elites transformed our chiropractic practice. Their SEO and PPC campaigns brought us to the top of Google search results in weeks—new patient inquiries doubled, and our appointment schedule is fuller than ever. The team’s expertise and dedication are unmatched!”
“Our experience with The Digital Elites has been exceptional. They provided personalized support around the clock and tailored every part of our marketing strategy—from branding to online ads—to fit our goals. The results speak for themselves: a noticeable increase in patient bookings and a strong, professional online presence.”
FAQ
We won't put a number on it before we've seen your market, your reviews and your injector hours, and you should be wary of anyone who does.
What we can tell you is what comparable med spas spend to book a new client in your area, and we report your own cost per booked treatment from month one so you can judge for yourself.
If you have open injector hours this month, Google Ads for Botox and filler searches is the fastest lever. Instagram builds the familiarity that picks you over the cheaper spa, and SEO wins the "near me" searches over the following months. Most med spas run all three at different weights.
Yes. A high-value treatment gets its own campaign, landing page and tracking. We'd rather fill your new laser's calendar with package buyers than send you a hundred people asking about a $99 special.
On your website and organic social, yes: with written client consent, honest lighting and angles, and sign-off from your medical director. Paid ads are stricter, since Meta and Google limit before-and-after imagery and results claims.
Claims stay within each product's FDA-approved or cleared uses and your state's rules, nothing promises a result, and booking forms are HIPAA-aware.
They fill a calendar for a month and train clients to wait for the next deal. We use first-visit offers that lead into a membership or package instead, so the discount buys you a regular rather than a bargain hunter.
Agency fees depend on the scope: a Business Profile and ads engagement is very different from a new website plus social plus content. Ad spend is paid directly to Google and Meta and is separate. You get a fixed proposal before anything starts, with no long contract.
Have a project in mind? Fill out the form, and our team will contact you within 24 hours to discuss your website goals.
