
Julie Gray: case study
Who she is, what she offers and a clear way to reach her.
Case study
Programme, eligibility and how to apply, made easy to find.

The client
Reach Education Fund (REF) is a 501(c)(3) organization, listed as Zakat eligible, that awards university scholarships to orphans, underprivileged students and honor-level students in the Gaza Strip and West Bank. It also runs an orphan sponsorship program and emergency relief in Gaza, including hot meals, shoes, tents and food parcels.
The site explains the scholarship program and its eligibility criteria and gives visitors several ways to donate, sponsor a student or volunteer.
What we built
The pages and features visitors use on the live Reach Education Fund website.
The Scholarships page lists GPA minimums by degree level and the selection steps: application, personal interviews and family visits.
A Donate Now button opens a form with preset amounts, one-time or recurring gifts, and designations such as Gaza Emergency Relief, Education in Palestine, Orphans support and General fund.
A dedicated menu groups Sponsor A Student, Give Monthly, Volunteer and Matching Gifts.
The home page reports totals such as 65,000+ Palestinian students benefited, 2,300,000+ hot meals and 31,000+ food parcels distributed.
Home page calls to action lead to orphan sponsorship and emergency relief for students and families in Gaza.
Navigation leads to Scholarship Recipients, Graduation Ceremonies, Success Stories, Emergency Relief and Annual Reports.
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