Types of PPC Ads
Search Ads
Search Ads are displayed at the top on search engine result pages (SERPs) when someone searches a query that is relevant to your products or services.
Display Ads
Displays Ads appear on pages of Google’s partner websites relevant to your industry and play a great role in spreading awareness about your business.
Remarketing Ads
Remarketing Ads allow you to reach out to people who might have already shown interest by visiting a page of your website and remind them to revisit.
Google Shopping Ads
Google Shopping Ads also appear on search engine result pages and show your product listing with all the details needed to make a decision right there.
Gmail Sponsored Promotions
Gmail Sponsored Promotions are just like display ads that allow you to reach out to new audiences through their Gmail interface and show them your offer.
In-Stream Ads
In-Stream Ads are display ads that appear at different places on the biggest video-sharing platform, YouTube, mainly on pages relevant to your products or service.
Local Service Ads
Local Service Ads allow businesses from specific industries to show their services on the search engine result pages and get a lead directly from there.
Apps Ads
Apps Ads appear on mobile applications, installed on an Android mobile phone, that earn through advertisement and are a part of Google’s AdMob network.
What’s Included in Our PPC Service
Keyword Research
Our team conducts keyword research to find and shortlist the most relevant and qualified commercial searches that are ready to be converted into a customer.
Write PPC Ad Copy
We write a precise yet powerful advertisement copy that attracts and engages your target audience without misleading them and compels them to take a step.
Design Advertisement
Our designers study the user experience of each platform and the mindset of the target audience to convert the copy into a design that stands out and brings results.
Participate in Ad Auction
Not all ads make it to the most desirable placement, so our team uses its experience in auctions to get you the highest placement at the most affordable rates.
Improve PPC Quality Score
It’s a part of our service to improve your PPC quality score through tried and tested practices, as just a high click cost is not enough to get a good placement.
Suggestions for Website SEO
We suggest on-page SEO practices to clients as better websites have a good landing page experience, ad relevance, click-through rate, and PPC quality score.
Our Process
Frequently Asked Questions
The main objective of the Pay per Click is to bring the most qualified visitors to the website who are most likely to convert and become leads or customers.
The cost of Pay-Per-click ads greatly varies depending on the niche and keywords. You may be charged as low as $1 and as high as $60 for each click on your advertisement. You get estimates of the clicks, cost, impressions, and conversion value before your PPC marketing campaign is started.
You can get started for as low as $300 and make it a one-time campaign, or you can invest thousands of dollars on repeated campaigns to get quick and powerful results.
The performance of a complete PPC campaign can be measured using the following metrics:
- PPC Quality Score
- Click-through Rate
- Cost per Click
- Conversion Rate
- Cost per Customer Acquisition
- Return on Ad Spend
Here is a step by step approach to start your own PPC campaign.
- Learn PPC Advertising
- Research and Create Audience Persona
- Study Market and Competitors
- Improve PPC Quality Score
- Write and Design Advertisements
- Bid on PPC Auction
- Track and Analyze Data
Alternatively, you can hire PPC Marketing experts like the Digital Elites to handle all this and get you a better return on investment with long-term benefits through their years of experience and learning.
The Digital Elites does thorough research on your audience, products/services, and competitors and defines success metrics before selecting keywords for you. Next, we follow all the practices to improve your PPC quality score that helps you in the long run before we get experienced copywriters and user experience designers to create an appealing advertisement.